About US
Building an Inclusive future
Cook Ross is a full service consulting firm with 30 years of experience addressing organizational development issues, including deep expertise in the role of unconscious bias (UB) in the workplace. We partner with organizations to transform their cultures to meet tomorrow’s challenges.
We find the stories hidden in your data and culture.
Our way of co-creating solutions and connecting with clients and employees allows people to shift the way they show up for work every day.
Our Methodology
Gaining international recognition for our breakthrough work in Unconscious Bias, Cook Ross is a full service organizational development firm. Our end-to-end solutions draw on a key element of our Unconscious Bias work — developing an increased awareness of the hidden factors driving human behavior in people and organizations. We directly apply cutting edge research from the fields of social cognition theory, social psychology, behavioral economics, and visual cognition to practical business and community environments around the world.

Our History
1993
Cook Ross becomes an independent office with several employees located in the Washington, D.C. area.
2005
CultureVision is launched as a subscription website to provide on-demand access to culturally competent patient care.
2011
Reinventing Diversity by Howard Ross is published. The book provides insight into why most diversity programs fail, and how we can make them work.
2017
After years of rapid growth, Cook Ross has doubled in size over four years and is known for systems-level interventions and a strategic assessment process. Dr. Johnnetta B. Cole joins the Cook Ross bench of Principal Consultants.

1989
Cook Ross is founded by Howard Ross and Dottie Cook at a kitchen table.
2002
Unconscious Bias becomes a part of Cook Ross’ training curriculum.
2008
Cook Ross develops its first eLearning tool to support cultural competence organization-wide.
2014
Everyday Bias is published by Howard Ross. The book explores how to identify and mitigate unconscious bias in our daily lives.
2018
Michael Leslie Amilcar, Cook Ross’ Managing Partner, becomes CEO of the company, leading it into a new generation.
1989
Cook Ross is founded by Howard Ross and Dottie Cook at a kitchen table.
1993
Cook Ross becomes an independent office with several employees located in the Washington, D.C. area.
2002
Unconscious Bias becomes a part of Cook Ross’ training curriculum.
2005
CultureVision is launched as a subscription website to provide on-demand access to culturally competent patient care.
2008
Cook Ross develops its first eLearning tool to support cultural competence organization-wide.
2011
Reinventing Diversity by Howard Ross is published. The book provides insight into why most diversity programs fail, and how we can make them work.
2014
Everyday Bias is published by Howard Ross. The book explores how to identify and mitigate unconscious bias in our daily lives.
2017
After years of rapid growth, Cook Ross has doubled in size over four years and is known for systems-level interventions based on a strategic assessment process. Dr. Johnnetta B. Cole joins the Cook Ross bench of Principal Consultants.
2018
Michael Leslie Amilcar, Cook Ross’ Managing Partner, becomes CEO of the company, leading it into a new generation.
our Values
We are committed to six core values that drive the way we engage with our partners and each other.

Authenticity
Being true to one’s own personality, spirit, values, and character.

Generosity
We give more of ourselves than is expected; with each other, our clients, and our community.

Diversity & Inclusion
We value, include, and respect all people.

Inner Work
We engage in critical self-reflection for personal growth and to drive authentic interaction.

Integrity
Our word is the foundation upon which we honor our commitments.

Passion
We care deeply about the work we do. Our shared commitment to our purpose allows us to pursue transformation for our clients and ourselves.