“Howard Ross, one of the preeminent thought leaders on identifying and
“Following the award presentation lifelong social justice advocate Howard Ross delivered the keynote address on unconscious bias. Ross is the author of “Everyday Bias: Identifying and Navigating Unconscious Judgments in Our Daily Lives” and “ReInventing Diversity: Transforming Organizational Community to Strengthen People, Purpose, and Performance.” He is also a regular guest on National Public Radio’s “The Kojo Nnamdi Show.” Ross and his firm, Cook Ross Inc., seek to ignite conversations, transform minds, and inspire individuals and teams toward building effective and inclusive organizational communities”.
Howard Ross has been a monthly guest on the NPR show The Kojo Nmandi Show since 2002. You can search for the dozens of topics he’s discussed over the years on diversity, inclusion and social justice
Program Sets the Stage for Unconscious Bias Training courtesy of Vanderbilt University
“Vanderbilt University Medical Center (VUMC), in conjunction with the consulting firm Cook Ross Inc., held a four-day Unconscious Bias Train-the-Trainer Program at Scarritt Bennett Center last week.
André Churchwell, M.D., Senior Associate Dean for Diversity Affairs and Chief Diversity Officer for VUMC, welcomed the attendees on the first day — 13 from VUMC, including faculty members, Nursing and Human Resources leaders — and eight from outside academic institutions”.
We All Have Unconscious or Implicit Biases-They’re Inescapable by Elva Lima, Director Global
Diversity and Inclusion at Verizon
“Most of us don’t realize that we have implicit biases until we confront ourselves with them. That’s why Verizon is training our People Leaders and other employees to discover and mitigate their unconscious bias with the help of Cook Ross.
The “aha” moment
The training is a series of modules and real-life simulations that bring about an “aha” moment, that allows participants to recognize they have biases just like we all do. I love sitting in the back of the room after the first
“Researchers discovered that candidates for medical school interviewed on sunny days received much higher ratings than those interviewed on rainy days. Being interviewed on a rainy day was a setback equivalent to having an MCAT score 10 percent lower, according to a new book called “Everyday Bias,” by Howard J. Ross.
Those studies are a reminder that we humans are perhaps less rational than we would like to think, and more prone to the buffeting of unconscious influences. That’s something for those of us who are white men to reflect on when we’re accused of ‘privilege'”.
“That conclusion comes as no surprise to Howard J. Ross, a diversity expert from Silver Spring, Md., who says ‘men are more likely, on television and elsewhere, to be seen in the workplace. It affects the way men see women and the way women see themselves'”.
Ross, who addressed the issue in his recent book, Everyday Bias: Identifying and Navigating Unconscious Judgments in Our Daily Lives, says, ‘It’s not just men but women too who have ingrained expectations of workplace
“‘If you are human, you are biased,’ proclaims ‘Everyday Bias: Identifying and Navigating Unconscious Judgments in Our Daily Lives,’ the latest book from Howard J. Ross, founder and chief learning officer of Cook Ross, Inc.
Perhaps such a statement makes you feel bad: Me? Biased? Really? No way!
Fear not: being biased doesn’t make you a bad person. ‘We’ve developed a way of looking at bias over the years which I call the ‘bias=badness’ paradigm — the notion that bias is a bad thing for human beings, and we have to eliminate it,’ Ross says. “But the reality is that the human mind uses bias as a natural way to function’.”
“Bias is nothing new. It can show up in the way we perceive someone’s race, gender, age, disability, dress, accent, speech patterns, mannerisms and so on. For the most part, we tend to view it as a result of people’s intention to hurt others. However, neurocognitive research confirms that bias may very well be as normal to humans as breathing. Studies have confirmed that people have biases about almost every dimension of human identity. Virtually everyone has them, and overwhelmingly they are unconscious”.