Marketing & Brand Manager
In her role as Marketing & Brand Manager at Cook Ross, Minal Bopaiah is responsible for all marketing and branding activities in support of the company’s strategic goals. She also provides communications and media relations support for Cook Ross’s leadership team and subject matter experts.
Minal joins Cook Ross after more than 18 years in the non-profit and digital start-up space, including tenures at the McGraw-Hill Companies, Doctors Without Borders, and Sesame Workshop—the nonprofit behind Sesame Street. Her areas of expertise include strategic messaging and planning, branding and identity, digital optimization, and capacity building. She has been an invited speaker at numerous conferences, including Folio:’s MediaNext, the Nonprofit Technology Conference, and the Global Health Innovations Conference at Yale University.
Minal holds a BA in English from Bowdoin College, an MA in clinical psychology from Fordham University, and completed a 9-month executive program in Organizational Development at Georgetown University. In 2016, she was selected as a Digital Content Production Fellow by Organizing for Action, the nonprofit advocacy group started by President Barack Obama.