Local DVM

“Shenandoah University’s Harry F. Byrd, Jr. School of Business hosted its first Healthcare Leadership in 21st Century Conference…[Howard] Ross concluded that diversity inclusion has to do with providing quality service and healthcare to all people.


Art 19

“Howard Ross, one of the preeminent thought leaders on identifying and addresing Unconscious Bias, speaks with Dr. J about the Jungian reactions to the Obama presidency and how it has given rise to the age of Trump”.

Foundation Highlights Community Advocates by Tevin Stinson

Following the award presentation lifelong social justice advocate Howard Ross delivered the keynote address on unconscious bias. Ross is the author of “Everyday Bias: Identifying and Navigating Unconscious Judgments in Our Daily Lives” and “ReInventing Diversity: Transforming Organizational Community to Strengthen People, Purpose, and Performance.” He is also a regular guest on National Public Radio’s “The Kojo Nnamdi Show.” Ross and his firm, Cook Ross Inc., seek to ignite conversations, transform minds, and inspire individuals and teams toward building effective and inclusive organizational communities”.

The Kojo Nmandi Show

Howard Ross has been a monthly guest on the NPR show The Kojo Nmandi Show since 2002.  You can search for the dozens of topics he’s discussed over the years on diversity, inclusion and social justice

Program Sets the Stage for Unconscious Bias Training courtesy of Vanderbilt University

“Vanderbilt University Medical Center (VUMC), in conjunction with the consulting firm Cook Ross Inc., held a four-day Unconscious Bias Train-the-Trainer Program at Scarritt Bennett Center last week.

André Churchwell, M.D., Senior Associate Dean for Diversity Affairs and Chief Diversity Officer for VUMC, welcomed the attendees on the first day — 13 from VUMC, including faculty members, Nursing and Human Resources leaders — and eight from outside academic institutions”.

3 Ways to Make Less Biased Decisions by Howard J. Ross. Harvard Business Review 

“Unconscious bias – judgments and behaviors toward others that we’re not aware of – is everywhere in our lives. And while this type of bias may seem less dangerous in the workplace than it may be on the streets of Ferguson, Mo., or in a courtroom, it still leads to racial injustice”.

We All Have Unconscious or Implicit Biases-They’re Inescapable by Elva Lima, Director Global Diversity and Inclusion at Verizon 

“Most of us don’t realize that we have implicit biases until we confront ourselves with them. That’s why Verizon is training our People Leaders and other employees to discover and mitigate their unconscious bias with the help of Cook Ross.

The “aha” moment

The training is a series of modules and real-life simulations that bring about an “aha” moment, that allows participants to recognize they have biases just like we all do.  I love sitting in the back of the room after the first exercise, when the facilitator reveals something to the participants, and suddenly it opens their eyes to their own bias, which was previously hidden to them”.

Straight Talk for White Men by Nicholas Kirstof. New York Times

“Researchers discovered that candidates for medical school interviewed on sunny days received much higher ratings than those interviewed on rainy days. Being interviewed on a rainy day was a setback equivalent to having an MCAT score 10 percent lower, according to a new book called “Everyday Bias,” by Howard J. Ross.

Those studies are a reminder that we humans are perhaps less rational than we would like to think, and more prone to the buffeting of unconscious influences. That’s something for those of us who are white men to reflect on when we’re accused of ‘privilege'”.

How Corporate America is Tackling Unconscious Bias by Elizabeth G. Olson. Fortune

“That conclusion comes as no surprise to Howard J. Ross, a diversity expert from Silver Spring, Md., who says ‘men are more likely, on television and elsewhere, to be seen in the workplace. It affects the way men see women and the way women see themselves'”.

Ross, who addressed the issue in his recent book, Everyday Bias: Identifying and Navigating Unconscious Judgments in Our Daily Lives, says, ‘It’s not just men but women too who have ingrained expectations of workplace roles‘”.

The New Threat: ‘Racism Without Racists’ by John Blake. CNN

“The courts may ignore colorblind racism, but ordinary people ought to be aware of it when they talk about racism, others say. Ross, author of “Everyday Bias,” says being biased doesn’t make people bad, just human.
He says people are hardwired to be biased because it helped keep our ancestors alive. They survived, in part, by having to make quick assumptions about strangers who might prove threatening“.

Don’t Let Biases Derail Your Hiring Process by Matthew Kosinski. Recruiter

“‘If you are human, you are biased,’ proclaims ‘Everyday Bias: Identifying and Navigating Unconscious Judgments in Our Daily Lives,’ the latest book from Howard J. Ross, founder and chief learning officer of Cook Ross, Inc.

Perhaps such a statement makes you feel bad: Me? Biased? Really? No way!

Fear not: being biased doesn’t make you a bad person. ‘We’ve developed a way of looking at bias over the years which I call the ‘bias=badness’ paradigm — the notion that bias is a bad thing for human beings, and we have to eliminate it,’ Ross says. “But the reality is that the human mind uses bias as a natural way to function’.”

How Unconscious Bias Affects Everything You Do by Howard Ross. Fast Company 

“The drive for gender equity may have been an inspiration, but the changes were the result of a range of activities that orchestras began to engage in that ended up creating the change in demographics. They expanded auditions beyond personal invitation by advertising through the musicians’ unions and other publications. The number of people who auditioned quintupled. The raters for the auditions were expanded.”

An Appeal to Our Inner Judge by Howard Ross. New York Times

“Bias is nothing new. It can show up in the way we perceive someone’s race, gender, age, disability, dress, accent, speech patterns, mannerisms and so on. For the most part, we tend to view it as a result of people’s intention to hurt others. However, neurocognitive research confirms that bias may very well be as normal to humans as breathing. Studies have confirmed that people have biases about almost every dimension of human identity. Virtually everyone has them, and overwhelmingly they are unconscious”.

Bringing Hidden Biases Into the Light by Joann S. Lublin. Wall Street Journal

“Big business teaches staffers how ‘Unconscious Bias’ impacts decisions. Everyone has hidden biases. For Denise Russell Fleming, a vice president at BAE Systems Inc., they include overlooking quieter colleagues during meetings“.