Changing the Game:
Strategies for Harnessing the Power of Female Talent
By Leslie Traub, Principal Consultant
Women influence 83 percent of all dollars spent on consumer purchases. Both men and women agree that women have special insights into female consumers. Yet little progress is being made in the development, advancement and leveraging of female talent at many consumer products and retail companies.
This thought paper provides statistics behind the imperative to harness female talent, strategies to uplift the female workforce, and tips to engage men in the process.
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