Deanna Troust is a seasoned communications strategist who has devoted her career to strengthening organizations and fostering social change. She specializes in inclusive approaches that help clients communicate strategically and intentionally about diversity and inclusion (D&I) and other initiatives. As a consultant for Cook Ross, she develops D&I communications plans and messaging that drive employee engagement and reflect brand priorities; leads D&I assessments, research, and strategy labs; facilitates training in D&I communications and storytelling; coaches leaders; and helps reinforce unconscious bias and inclusive leadership content in creative ways.
Previously, Deanna spent 18 years at Vanguard Communications, where she served on the executive leadership team and led inclusive campaigns, brand initiatives, trainings, awards programs, and thought leadership efforts for clients such as the Health Resources and Services Administration, Congressional Hispanic Caucus Institute, RTI International, American Academy of Physician Assistants, GLAD, Substance Abuse and Mental Health Services Administration, Equal Measure and more.
Under her own LLC, 3 Stories Communications, Deanna provides interim, high-level communications and media support to nonprofits such as Conservation International and International Women’s Media Foundation. The latter allows her to lend her expertise on issues she’s particularly passionate about: gender equity and press freedom.
Deanna has published op eds and letters to the editor in outlets such as the Washington Post and Media Shift. In her free time, she serves on the board of DC International School and offers in-kind support to organizations such as DC Language Immersion project and TedX Adams Morgan. She is a graduate of Cornell University and lives in DC’s Adams Morgan neighborhood with her husband and two teenage daughters.