Business for the last century has primarily been modeled on and catered to male cultural norms. Women have unique views and approaches to values, performance, on-the-job behavior, career development, managing relationships, and relationship to the workplace. Many women have felt the need to assimilate to this male dominated culture to be successful, and as such, have given up core parts of who they are. Their turnover rates tend to be higher due to lower job satisfaction.

Cook Ross has established a comprehensive systems approach to gender issues in the workplace and works with clients to develop a unique solution built from decades of experience in addressing diversity and inclusion issues.